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In the world of SEO, SIZE DOES MATTER! If you have a site with 5 backlinks and a site with 500 backlinks (assuming they are both decent sites), who wins in the battle for the top spots; the one with the bigger backlink count or the one without? (yes, there are circumstances that can cause the site with the lower backlink count to rank higher, but we’re sticking what’s generally the norm, extenuating circumstances notwithstanding, in this post)
Your site needs votes, and it needs its link to be embedded in relative sites telling the search engines ‘Hey I’m a good site and this link has content that’s very relative and good, check it out and share it!’
It also needs its link to show up on different types of sites to say to the SEs ‘Hey this site is being linked to all over the web! It’s being bookmarked, it’s showing up on blogs, it’s showing up in articles, it’s showing up on social and web 2 platforms…it’s EVERYWHERE, you REALLYYY need to share this site!’
If your site is being ‘talked about’ all over the web and the other site isn’t…what do you think the search engines will think? …that your site is more relevant and more popular, so it says ‘Hey, I need to share this site with people because it’s relevant and it’s well liked!’ and it gives you a boost in rankings.
That’s the plain English version of ‘why’ size DOES matter. It really is that simple (yes you still need content, yes you still need on-page SEO…we’re speaking in terms of off-page).
It’s the size of the ship that makes the motion in this ocean! Minnows will just be little visitors swimming by here and there!
~k, Visibility Specialist
@areaK on Twitter
@areak on Facebook
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photo credit: toiletbowl martini




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