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Forum posting is not a new technique but it’s consistently a great traffic source for blogs I use it on and it’s a multi-faceted attack. Forum posting gives you the benefit of both backlinks and targeted organic traffic. I get a good amount of organic traffic from it…plus it’s targeted traffic because the forums I’m in are related to the niche of the blog I’m representing on that forum, and I get a good number of backlinks from it.
Whenever I check my links for a blog, I consistently see my forum links and I generally see them pretty quickly.
(And I usually get extra benefit from forums by learning some new information, getting some new ideas or finding some resources since the forums I’m in are related to whatever blog/site I’m representing them in. You may even learn about an additional problem in your niche that you can solve for people or improve on your existing site by improving your solution or getting ideas for blog posts.)
And you’ve heard that forum posting can help you become an authority in your niche, and it can. I have had people message me and say “I’ve read a lot of your forum posts and I’d like to ask you about xxxx or will you review my new xxxx” or have people go to my blog from the forum and leave a blog comment. You generally have to be reasonably active within a forum to have this happen but if you are, it truly can help boost your authority.
Not to mention, it’s a GREAT way to find people looking for a solution to a problem that you have solved for them. If you get in front of them, they’re bound to look because they have that problem. Get out there and find forums in your niche and get in front of people that are discussing and looking for the solution you have.
So, again, it’s not a big secret, it’s not a brand new technique but it’s one that I consistently see in my blog stats for organic traffic and one that I consistently see in my backlink reports.
A lot of forums will allow you to use anchor text in your signature, and if they don’t at first, they often will after you’ve made a certain number of posts. The more you actually contribute to the community the more you’re likely to get organic traffic directly from the forum.
It’s such an easy way to accomplish a number of goals: getting backlinks, driving organic traffic, getting in front of targeted traffic, establishing visibility and authority; and even gaining new ideas and resources.
I bet if you set aside an hour a day for the next 2 weeks to interact in forums, you’ll see some traffic coming in from them and you’ll see them popping up in your backlink reports.
Don’t forget about this traffic builder.
Forums are still “in”!
Are you already using forums to increase visibility? What have been your results thusfar?
~k, Visibility Specialist
@areaK on Twitter
@areak on Facebook
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photo credit: Rego – twitter.com/w3bdesign



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